Perch's retail clients using AR tech in store include Kate Spade, Neiman Marcus and Sephora.Īs of now, Coty's Bourjois Magic Mirror is only available at the Bourjois boutique in Paris.Ĭopyright © 2022 All rights reserved. Other retailers who have previously experimented with earlier generations of magic mirrors include Nike, tech-friendly label Rebecca Minkoff, and Bloomingdale's. Holition's CEO Jonathan Chippindale called the magic mirror the next generation of technology creating a bespoke and personalized experience. Vilros Magic Mirror V3- 2 Way Mirror for Smart Mirror Project for Raspberry Pi-Includes Internal Ready to Connect LCD. Trevor Sumner, Perch Interactive CEO, stated that Coty's magic mirror "uses computer vision to sense the most important indication of interest in physical retail - when a shopper touches a product - unlocking an experience that encourages natural pathways of discovery, education and engagement.”
#MAGIC MIRROR FOR SALE SKIN#
Benefits include solving the issue of availability of a tester product, eliminating concerns of hygiene when trying on makeup testers, and also making it easier to try on multiple shades without having the customer's skin or lips become stained from repeatedly applying numerous pigments.Īccording to a release from the brand, Coty created the magic mirror in response to consumer data revealing that 72% of customers preferred "an in-store beauty experience to be a mixture of both physical and digital elements in order to make it feel more 'real' and 'believable'."įurther explaining the choice to mix augmented reality and physical products in the experience, Elodie Levy, Coty global digital innovation senior director, said in an official statement, “Most women intuitively prefer to play with a lipstick rather than touch a screen, as there is an inherent sensual aspect in cosmetics packaging that no technology can replace."Ĭoty partnered with UX retail design studio Holition and in-store retail marketing platform Perch to create the magic mirror.
The magic mirror is activated when a customer picks up a physical product, such as a lipstick, blush or eye makeup, and the color is applied digitally to the image of her reflection. Using the on screen paint pad, guests can scribble a custom message or their name to personalise their photo.Coty unveiled a blended reality experience in its recently redone Bourjois boutique in Paris where customers can physically hold product samples and virtually test them without hygienic concerns using augmented reality.Ĭoty's Magic Mirror at the Bourjois boutique in Paris - Coty The Magic Mirror Booth is capable of taking both singular 6×4″, 6 ×8″ A4 Size prints, as well as multiple shots, which create a 3 photo collage also on a 6×4″,6 ×8″ A4 Size print. Offer your customers a unique experience by uploading your own backgrounds, adding your own sounds, or even adding logos for corporate clients.
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The software for the Magic Mirror Booth is exclusively built by us and is designed to make customising your mirror easy. Below you will find listings for sellers who no longer wish require their equipment, so are offering you the chance to buy a used Magic Mirror at a low price. We’ve designed the Magic Mirror to be quick, as there’s nothing worse than queueing! Get your photo taken, signed and printed all in less than half a minute. Photos can also be uploaded to Social Media (Facebook/Twitter) or shared via email.
The Magic Mirror Booth takes high quality photographs using a DSLR camera, and prints them in under 10 seconds using a thermal printer.
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The Magic Mirror Booth combines the love of a selfie along with the importance of capturing a full length photo.
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